Choose the right Domain and hosting according to your Niche:
The very first step when you start making a website is your Domain and the Hosting. A domain is the name of your website, for example, www.unitedevelopers.in, select this name wisely as it can help you or put you back in the search ranking according to Google 2020 Algorithm. Next thing is hosting, there are 1000’s of hosting provider in the market, but only few will give you the kind of performance you need to run your website, your server is the most crucial factor in your website performance and load time. I recommend www.hostgator.com, not the www.hostgator.in, many people tell you the name but not the difference between them, and actually, no one even cares about knowing these differences. But the www.hostgator.com server is far better than the www.hostgator.in servers. Because the downtime of www.hostgator.in is more as compare to hostgator.com, and no one will like that, their site should load slow and no response on time it matters the most. So, select the hosting company accordingly. If you have enough money is would suggest you go with the Baby cloud plan of hostgator.com.
Select the platform you need for your website to build on:
The next important factor in Google Ranking is your website platform on which it is built. Nowadays, people are using WordPress CMS for their website development. It’s easy to make, and the maintains cost of the WordPress website is meagre as compared to the other platforms and CMS out there. As stats suggest, more than 35 to 40 % of the site till 2019 end has been build on WordPress. So nearly half of the website is built on WordPress, our website, www.unitedevelopers.in, is Built on WordPress Platform.
SEO (On-Page and Off-Page SEO Optimization)
The third important factor is the SEO (on-page and Off-Page SEO) Optimization of your website, and now you may say that I have chosen the best server, Domain, and WordPress CMS as your website, then it should be already Optimized the site. Still, there are many different technical aspects of a webpage that should be optimized with on-page SEO, and they include:
- Title tags
- Headings
- URL structure
- Alt text for images
- Site speed
- Internal links
- Meta descriptions
- Responsiveness
The key takeaway is that while backlinks are integral to off-page SEO, a unique quality backlink from an authoritative site is worth more than ten or even 100 low-quality links. Link building is not always the most straightforward task, but here are four strategies that you can use:
- Writing guest blogs to promote yourself as an expert in your field.
- Write content that mentions influencers in your field because posts like this are highly popular.
- Scour blogs (mainly influencer blogs) in your field for broken links and then suggest replacing the broken link with content you’ve written on the same subject.
Take advantage of the popularity of infographics by creating lots of them.
Now check and improve the website speed:
Website loading speed is also an essential factor to look for, first check your website on https://developers.google.com/speed/pagespeed/insights/ and https://tools.pingdom.com/. If the GooglePageSpeed Score is above 70 for both mobile and desktop views, then you are good to go. And if not the read the description carefully and apply the changes accordingly. There are many plugins to improve site issues.
Link all your Social media and Google Analytics:
Linking all Social media account will help to bring trust to your clients. And Google Analytics will help your analysis of the traffic your website is getting, and according to which you can start implementing things that are best for your business.
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